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Skills to Improve Your Sales!

2015-12-22  By  serena
As a farmer you must want to know how to increase your sales most,but by how?
Here we'll talk some useful skills about how to present your merchandise in a visually engaging way, to catch the attention of your customers in person and online.The majority of the marketing that you do will be visual marketing.Not only is visual information processed through the brain faster then textual information, but visuals also have a better retention rate. We remember 40% of what we see, but only 20% of what we read. Check out more facts about visual vs. text marketing in this infographic from Huffpost.
 
Here are some tips:
 
1. SHOW ABUNDANCE PRODUCTS
Customers like to feel like they can pick from many items, so show them that you have plenty to offer. A photo of a nice big harvest is an impressive site!
 
2.USE SPACE
Too much visual clutter will make it hard for customers to see what you are offering. Space out items you are showcasing so that each product is easier to distinguish.
 
3. HIGHLIGHT QUALITY
There might be an ugly food trend happening, but it's still a good idea to show your best goods...unless you've got a really weird looking veggie, then see tip number five.
 
4. SHOW VARIETY
Customers are attracted to choice. Show them all the different products that you offer so they know when they shop from you they will find something they want.
 
5. USE NOVELTY
People are attracted to familiar things that are presented in a new and interesting way. Display your items in a novel way and your customers will want to show and share with their friends, creating a buzz for your products.
 
6. USE COLOR
Color attracts people and can be used to enhance some of the other tips listed above. For example, showing richly colored items will highlight quality. Grouping colors together can create a sense of abundance while putting contrasting colors next to each other will make your items stand out.
 
Hope this is helpful for you!
 

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